Julio Rivera teaches practical self-defense built on control, awareness, and the internal work of overcoming fear — for individuals and organizations across NYC and beyond.
Inside Gotham Self-Defense
Understanding violence means understanding what happens before the physical encounter — perception, escalation, fear, and the choices that shape what happens next.
The Anatomy of Violence
Free — Web & Downloadable PDF
A short series on what fear actually is, why the body reacts before the mind can reason, and how to meet it without freezing. No cost, no obligation — just the first ideas behind Internal Jiu Jitsu.
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$17.99 — Conquering Mind and Body Resistance by Giving Way
The philosophy behind everything taught at Gotham Self-Defense: how to give way instead of fighting force with force, and what that means for how you move, communicate, and stay calm under pressure.
Get the BookFree — No Obligation
Every path through Gotham Self-Defense starts here. Tell me a little about yourself or your organization, and I’ll follow up to arrange a short evaluation call.
Whether you're training on your own or bringing this to your team, everything is built on the same foundation of control, awareness, and de-escalation.
$1,250
Five one-on-one sessions built entirely around you — your body, your risks, your pace. Situational awareness, distance control, and de-escalation, alongside practical physical technique.
Bonus — Free Semi-Private Session Video
90-Minute Workshop
On-site $2,500 · Virtual $1,750
A high-impact introduction to personal safety and de-escalation for your team. The virtual format focuses on solo-practicable technique; on-site adds live scenario work.
Bonus — Free Art of Empowerment Video
3-Hour Intensive
On-site Only — $5,000
Gotham Self-Defense's flagship corporate program. Live partner-based drills that only work in person, taught by Julio Rivera. Every participant receives a free copy of Internal Jiu Jitsu.

Julio Rivera is the founder and head instructor of Gotham Self-Defense, LLC, serving NYC and beyond. His approach treats self-defense as much a mental discipline as a physical one — rooted in the internal work of overcoming fear and resistance, and translated into methods anyone can actually use.
Before founding Gotham Self-Defense, Julio owned and operated a New York City mixed martial arts academy for nine years. He learned about violence firsthand growing up on rough streets and later working in the nightclub industry, experiences that shaped his understanding of conflict, awareness, and personal protection. He holds a journalism degree from NYU and has appeared across national media discussing self-defense and mindset under pressure.